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Google came out by having an algorithm a number of years back named Penguin which penalizes sites that use low high quality inbound links for instance Listing submissions, site reviews, Discussion board posts and sponsored advertisements.
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Website house owners recognized the worth of the substantial ranking and visibility in internet search engine results, making an opportunity for each white hat and black hat Search engine marketing practitioners. In line with industry analyst Danny Sullivan, the phrase "seo" likely came into use in 1997.
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